The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
EunHa Jeong; SooCheong (Shawn) Jang; Jonathon Day; Sejin Ha
| Year of publication: |
2014
|
|---|---|
| Authors: | Jeong, EunHa ; Jang, Soocheong (Shawn) ; Day, Jonathon ; Ha, Sejin |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 41.2014, p. 10-20
|
| Subject: | Restaurant green practices | Green image | Customer attitude | Green marketing | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Öko-Produkt | Sustainable product | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Nachhaltige Entwicklung | Sustainable development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403148