The impact of eco-innovation on brand image and purchase intention : an application on White Goods users
Salih Yıldız
| Year of publication: |
2019
|
|---|---|
| Authors: | Yıldız, Salih |
| Published in: |
Selected writings on financial and economical behaviours in the new economy. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 1-5275-3660-2. - 2019, p. 84-99
|
| Subject: | Hausgeräteindustrie | Home appliance industry | Markenimage | Brand image | Innovation | Nachhaltige Entwicklung | Sustainable development | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145239