The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Hongfei Liu, Ahmed Shaalan and Chanaka Jayawardhena
| Year of publication: |
2022
|
|---|---|
| Authors: | Liu, Hongfei ; Shaalan, Ahmed ; Jayawardhena, Chanaka |
| Published in: |
The SAGE handbook of digital marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4379-1. - 2022, p. 136-158
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367075