The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Wei Shan, Jiaxuan Wang, Xiaoxiao Shi, Richard David Evans
| Year of publication: |
2024
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|---|---|
| Authors: | Shan, Wei ; Wang, Jiaxuan ; Shi, Xiaoxiao ; Evans, Richard D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 173.2024, Art.-No. 114404, p. 1-21
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| Subject: | Cross-media | Electronic word-of-mouth | Online health communities | Patient choice | Social networking sites | Social Web | Social web | Virales Marketing | Viral marketing | Gesundheit | Health | Patienten | Patients | Konsumentenverhalten | Consumer behaviour | E-Health | E-health | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547922