The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Nak Hwan Choi (Division of Business Administration, Chonbuk National University, Chonbuk, South Korea), Jae Min Jung (College of Business Administration, California State Polytechnic University, Pomona, California, USA) and Tamir Oyunbileg and Pianpian Yang (Division of Business Administration, Chonbuk National University, Chonbuk, South Korea)
| Year of publication: |
2016
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|---|---|
| Authors: | Choi, Nak Hwan ; Jung, Jae Min ; Oyunbileg, Tamir ; Yang, Pianpian |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 78-99
|
| Subject: | Emotional arousal | Advertising | Product evaluation | Emotional valence | hedonic | performance | and reliability product attribute | Self-regulatory goal | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects | Werbung | Produktqualität | Product quality | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2013-0481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453244