The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Phaik Nie Chin, Salmi Mohd Isa and Yasmin Alodin
| Year of publication: |
2020
|
|---|---|
| Authors: | Chin, Phaik Nie ; Salmi Mohd Isa ; Alodin, Yasmin |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 8, p. 896-912
|
| Subject: | attitude towards brand | attitude towards brand credibility | brand credibility | Endorser credibility | purchase intention | theory of planned behaviour | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Markenartikel | Brand | Verbrauchereinstellung | Consumer attitudes | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1604561 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012314026