The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Helen Reijonen, Saku Hirvonen, Gábor Nagy, Tommi Laukkanen, Mika Gabrielsson
| Year of publication: |
2015
|
|---|---|
| Authors: | Reijonen, Helen ; Hiroven, Saku ; Nagy, Gábor ; Laukkanen, Tommi ; Gabrielsson, Mika |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 35-46
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| Subject: | Entrepreneurial orientation | Brand orientation | Business growth | Small and medium-sized enterprises | Emerging and developed markets | KMU | SME | Markenführung | Brand management | Schwellenländer | Emerging economies | Entrepreneurship | Entrepreneurship approach | Unternehmenswachstum | Firm growth | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.04.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422706