The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events
William E. Baker, Amir Grinstein, Marcelo G. Perin
| Year of publication: |
2020
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|---|---|
| Authors: | Baker, William E. ; Grinstein, Amir ; Perin, Marcelo Gattermann |
| Published in: |
Journal of international entrepreneurship. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-7349, ZDB-ID 2098513-7. - Vol. 18.2020, 1, p. 63-91
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| Subject: | Entrepreneurial orientation | Marketing program adaptation | Foreign market entry | Dominant logic | Cultural distance | Unanticipated events | Internationaler Markteintritt | International market entry | Kulturelle Identität | Cultural identity | Entrepreneurship | Entrepreneurship approach | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10843-019-00257-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012228412