The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Tian Ye, Anna S. Mattila
| Year of publication: |
2022
|
|---|---|
| Authors: | Ye, Tian ; Mattila, Anna S. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-8
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| Subject: | Plant-based meat | Environmental awareness | Message communication | Language style | Visualization | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Fleisch | Meat | Kommunikation | Communication | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227202