The impact of ethical logos on purchase intention : the mediating role of product social responsibility
Véronique Collange, Yohan Bernard, Aurore Ingarao, and Sarra Zarrouk-Karoui
| Year of publication: |
2025
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|---|---|
| Authors: | Collange, Véronique ; Bernard, Yohan ; Ingarao, Aurore ; Zarrouk-Karoui, Sarra |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 4, p. 849-878
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| Subject: | Attribution of motivations | Brand equity | Brand image | Ethical logo | Fast-moving consumer goods | Labeling | Logo equity | Moral identity | Product image | Product management | Product social responsibility | Social responsibility | Markenimage | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Firmenimage | Corporate reputation | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2023-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396305