The impact of Facebook on Jordanian consumers' decision process in the hotel selection
Mohammd Abuhashesh, Mohammad Al-Khasawneh, Rand Al-Dmour & Ra’ed Masa’deh
| Year of publication: |
2020
|
|---|---|
| Authors: | Abuhashesh, Mohammd ; Al Khasawneh, Mohammad Hamdi ; Al-Dmour, Rand H. ; Masa'deh, Ra'ed |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2020, 2, p. 89-104
|
| Subject: | Social media | Facebook | Consumers' decision process | Hotel selection | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5171/2019.928418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321188