The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
In-Hye Kang, Marijke C. Leliveld, Rosellina Ferraro
| Year of publication: |
2022
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| Authors: | Kang, In-Hye ; Leliveld, Marijke C. ; Ferraro, Rosellina |
| Published in: |
Journal of behavioral decision making. - New York, NY [u.a.] : Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - Vol. 35.2022, 5, Art.-No. e2281, p. 1-15
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| Subject: | cause-related marketing | charitable giving | facial emotional expression | inference of manipulative intent | persuasion knowledge | sympathy | Emotion | Konsumentenverhalten | Consumer behaviour | Fundraising | Werbewirkung | Advertising effects | Wohltätigkeit | Charity | Manipulation | Cause-Related Marketing | Cause-related marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bdm.2281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013464459