The impact of fairness on trustworthiness and trust in banking
Year of publication: |
2015
|
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Authors: | Roy, Sanjit ; Devlin, James F. ; Sekhon, Harjit |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 996-1017
|
Subject: | trust | fairness | trustworthiness | customer trust | banking | Vertrauen | Confidence | Gerechtigkeit | Justice | Bank | Beziehungsmarketing | Relationship marketing |
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