The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Thomas M. Hickman
| Year of publication: |
2015
|
|---|---|
| Authors: | Hickman, Thomas M. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 3, p. 170-182
|
| Subject: | Kundenbindung | Customer retention | Kaufmotiv | Consumer motivation | Zahlungsbereitschaftsanalyse | Willingness to pay | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Revenue-Management | Revenue management | Profisport | Professional sports | Fußball | Football | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372409