The impact of fear on the effectiveness of customer empowerment-messages in online retailing
A. Selin Atalay, Siham El Kihal, Thilo Pfrang
| Year of publication: |
2022
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|---|---|
| Authors: | Atalay, A. Selin ; El Kihal, Siham ; Pfrang, Thilo |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 9, p. 1677-1686
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| Subject: | COVID-19 | economic fear | empowerment | existential threat | fear | online retailing | Online-Handel | Online retailing | Coronavirus | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Angst | Anxiety | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465105