The impact of fellow consumers’ presence, appeal type, and action observability on consumers’ donation behaviors
Laurie Wu, Yixing (Lisa) Gao, and Anna S. Mattila
| Year of publication: |
May 2017
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|---|---|
| Authors: | Wu, Luorong ; Gao, Yixing ; Mattila, Anna S. |
| Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 58.2017, 2, p. 203-213
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| Subject: | CSR | restaurant consumer donation | fellow consumers | donation appeal | action observability | anticipated emotional benefits | donation behavior | Fundraising | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Emotion | Gastronomie | Restaurant industry | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965516686111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011731140