The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Nuria Sánchez-Iglesias and Jesús García-Madariaga and Miguel Jerez
| Year of publication: |
2024
|
|---|---|
| Authors: | Sánchez-Iglesias, Nuria ; García-Madariaga, Jesús ; Jerez, Miguel |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 1, p. 23-39
|
| Subject: | Brand value | Corporate reputation | Customer engagement | Customer satisfaction | Employee satisfaction | Firm value | Firmenimage | Stakeholder | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Unternehmenswert | Markenimage | Brand image | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-12-2022-0548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469191