The impact of font choice on web pages : relationship with willingness to pay and tourism motivation
Yunhui Huang, Jiang Wu, Wenjie Shi
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Huang, Yunhui ; Wu, Jiang ; Shi, Wenjie |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 66.2018, p. 191-199
|
| Subject: | Metacognitive ease | Font | Willingness to pay | Tourism motivation | Relaxation | Adventure | Zahlungsbereitschaftsanalyse | Motivation | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Website | Urlaubsverhalten | Holiday behaviour | Leistungsentgelt | Performance pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.12.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814664