The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Heikki Karlajuoto; Heikki Lehto; Matti Leppäniemi
| Year of publication: |
2012
|
|---|---|
| Authors: | Karlajuoto, Heikki ; Lehto, Heikki ; Leppäniemi, Matti |
| Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1148-1167
|
| Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Geschlecht | Gender | Altersgruppe | Age group | Innovationsakzeptanz | Innovation adoption | Freizeitwirtschaft | Leisure industries | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575073