The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Jacqueline K. Eastman; Jun Liu
| Year of publication: |
2012
|
|---|---|
| Authors: | Eastman, Jacqueline K. ; Liu, Jun |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 2, p. 93-102
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Sozialstruktur | Social structure | Altersgruppe | Age group | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Luxusgüter | Luxury goods | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541766