The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption
Year of publication: |
2012
|
---|---|
Authors: | Eastman, Jacqueline K. ; Liu, Jun |
Other Persons: | Pitta, Dennis (ed.) |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 2, p. 93-102
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Status consumption | Generational cohort | Luxury marketing | Social status | Baby boomer generation | Consumers |
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