The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension
Christopher M. Schmidt
| Year of publication: |
2011
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|---|---|
| Authors: | Schmidt, Christopher M. |
| Published in: |
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]. - Bern [u.a.] : Lang, ISBN 978-3-0343-0620-1. - 2011, p. 411-424
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Diskurstheorie | Discourse theory | Linguistik | Linguistics |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011217