The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yixiu Yu, Xu Li and Tun-Min (Catherine) Jai
Year of publication: |
2017
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Authors: | Yu, Yixiu ; Li, Xu ; Jai, Tun-Min Catherine |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 5, p. 1340-1361
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Subject: | Content analysis | Customer satisfaction | TripAdvisor | Online reviews | Green hotels | Green experiences | Kundenzufriedenheit | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management | Dienstleistungsqualität | Service quality | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing |
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