The impact of green marketing practices on consumer buying decision in Kathmandu valley
Rajeshwari Pradhan
| Year of publication: |
2022
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|---|---|
| Authors: | Pradhan, Rajeshwari |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2023, 3, p. 58-70
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| Subject: | eco-brand | green advertisement | green product value | eco-labeling | green packaging consumer buying behavior and environmental awareness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Umweltzeichen | Eco-label | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422477