The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Praveen K. Kopalle; P. K. Kannan; Lin Bao Boldt; Neeraj Arora
| Year of publication: |
2012
|
|---|---|
| Authors: | Kopalle, Praveen K. ; Kannan, P. K. ; Boldt, Lin Bao ; Arora, Neeraj |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 102-114
|
| Subject: | Einzelhandelspreis | Retail price | Dynamische Optimierung | Dynamic programming | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513156