The impact of human resource management policies on business and marketing strategy implementation within the marketing organization
A. Varadaraj, M. Prasanna Mohan Raj, S. Ananth
| Year of publication: |
2021
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|---|---|
| Authors: | Varadaraj, A. ; Raj, M. Prasanna Mohan ; S, Ananth |
| Published in: |
Eastern European journal for regional studies. - Chisinau : Center for Studies in European Integration, Academy of Economic Studies of Moldova, ISSN 1857-436X, ZDB-ID 2911486-X. - Vol. 7.2021, 2, p. 182-207
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| Subject: | Marketing strategy | management of resources | implementation of marketing strategies | types of strategy | performance | Marketingmanagement | Marketing management | Marketing | Personalmanagement | Human Resource Management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53486/2537-6179.7-2.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012805496