The impact of impression construction consumption on social identity : a study on Chinese female professionals
Year of publication: |
2023
|
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Authors: | Wang, Dan ; Song, Sigen ; Chan, Fong Yee ; Feng, Linyan |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 2, p. 194-217
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Subject: | Consumption | Female professionals | Impression construction | Social identity | Persönlichkeitspsychologie | Personality psychology | China | Weibliche Arbeitskräfte | Women workers | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role | Frauen | Women |
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