The impact of in-feed advertising design features on purchase intention
Jingbo Shao, Chang Ma and Xinyue Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Shao, Jingbo ; Ma, Chang ; Wang, Xinyue |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 2, p. 460-477
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| Subject: | Advertisement features | In-feed advertising | Perceived value | Product involvement | Purchase intention | Taguchi design | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2024-0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211072