The impact of incomplete typeface logos on perceptions of the firm
Henrik Hagtvedt
| Year of publication: |
2011
|
|---|---|
| Authors: | Hagtvedt, Henrik |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 86-93
|
| Subject: | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270907