The impact of internal and external market orientation on performance in local public organisations
Year of publication: |
2012
|
---|---|
Authors: | Rodrigues, Ana Paula ; Carlos Pinho, José |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 30.2012, 3, p. 284-306
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market orientation | Internal marketing | Organizational performance | Local public sector |
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