The impact of internal marketing efforts in distribution service operations
Scott B. Keller, Daniel F. Lynch, Alexander E. Ellinger, John Ozment and Roger Calantone
| Year of publication: |
2009
|
|---|---|
| Authors: | Keller, Scott B. ; Lynch, Daniel F. ; Ellinger, Alexander E. ; Ozment, John ; Calantone, Roger J. |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 353-379
|
| Subject: | Marketingmanagement | Marketing management | Vertrieb | Physical distribution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836687