The Impact of Internal Marketing Efforts in Distribution Service Operations
| Year of publication: |
2006
|
|---|---|
| Authors: | Keller, Scott B. ; Lynch, David F. ; Ellinger, Alexander E. ; Ozment, John ; Calantone, Roger |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 6134798. - Vol. 27.2006, 1, p. 109-138
|