The impact of internal marketing on the perception of service quality in retail banking : a Ghanaian case
Robert Ankomah Opoku; Nana Atuobi-Yiadom; Cathryn Serwaah Chong; Russell Abratt
| Year of publication: |
2009
|
|---|---|
| Authors: | Opoku, Robert Ankomah ; Atuobi-Yiadom, Nana ; Chong, Cathryn Serwaah ; Abratt, Russell |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 4, p. 317-329
|
| Subject: | Privatkundengeschäft | Personal banking | Personalmarketing | HR marketing | Dienstleistungsqualität | Service quality | Ghana |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820586