The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Maria-Eugenia Ruiz-Molina, Irene Gil-Saura and Haydee Calderon-Garcia
| Year of publication: |
2010
|
|---|---|
| Authors: | Ruiz-Molina, Maria-Eugenia ; Gil Saura, Irene ; Calderon-Garcia, Haydee |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 5.2010, 3, p. 219-233
|
| Subject: | Informationstechnik | Information technology | Kundenzufriedenheit | Customer satisfaction | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010286