The impact of knowledge management on customer relationship management : a case from the fast food industry in Jordan
Fadi Mahawrah, Issa Shehabat, Emad Abu-Shanab
| Year of publication: |
2016
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|---|---|
| Authors: | Mahawrah, Fadi ; Shehabat, Issa ; Abu-Shanab, Emad |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 10.2016, 2/4, p. 138-157
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| Subject: | customer knowledge | customer relationship management | customer retention | customer satisfaction | customer trust | fast food industry | Jordan | knowledge | knowledge management | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Jordanien | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688025