The impact of language style on consumers' reactions to online reviews
Laurie Wu, Han Shen, Alei Fan, Anna S. Mattila
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Wu, Luorong ; Shen, Han ; Fan, Alei ; Mattila, Anna S. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 59.2017, p. 590-596
|
| Subject: | Language style | Online reviews | Reviewer expertise | Language Expectancy Theory | Sprache | Language | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mehrsprachigkeit | Multilingualism | Online-Marketing | Internet marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2016.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643275