The impact of linear optimization on promotion planning
Maxime C. Cohen, Ngai-Hang Zachary Leung, Kiran Panchamgam, Georgia Perakis, Anthony Smith
| Year of publication: |
March-April 2017
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|---|---|
| Authors: | Cohen, Maxime C. ; Leung, Ngai-Hang Zachary ; Panchamgam, Kiran ; Perakis, Georgia ; Smith, Anthony |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 65.2017, 2, p. 446-468
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| Subject: | promotion optimization | dynamic pricing | integer programming | retail operations | Mathematische Optimierung | Mathematical programming | Einzelhandel | Retail trade | Theorie | Theory | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Ganzzahlige Optimierung | Integer programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2016.1573 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673173