The impact of loyalty and promotion effects on retention rate
Year of publication: |
2009
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Authors: | Tsao, H.-Y. ; Lin, P.-C. ; Pitt, L. ; Campbell, C. |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 60.2009, 5, p. 646-651
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