The impact of market orientation and brand storytelling on Shark Tank evaluations : a B2B and large language modeling perspective
Priyanka Jayashankar, Tirtho Roy, Souradeep Chattopadhyay, Muhammad Arbab Arshad, and Soumik Sarkar
| Year of publication: |
2025
|
|---|---|
| Authors: | Jayashankar, Priyanka ; Roy, Tirtho ; Chattopadhyay, Souradeep ; Arshad, Muhammad Arbab ; Sarkar, Soumik |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 40.2025, 1, p. 265-280
|
| Subject: | Brand storytelling | Business to business marketing | Business to investor marketing | Market orientation | Start-ups | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Narrative Methode | Narrative method | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2024-0811 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015206997