The impact of market orientation and brand storytelling on Shark Tank evaluations : a B2B and large language modeling perspective

Priyanka Jayashankar, Tirtho Roy, Souradeep Chattopadhyay, Muhammad Arbab Arshad, and Soumik Sarkar

Year of publication:	2025
Authors:	Jayashankar, Priyanka ; Roy, Tirtho ; Chattopadhyay, Souradeep ; Arshad, Muhammad Arbab ; Sarkar, Soumik
Subject:	Brand storytelling \| Business to business marketing \| Business to investor marketing \| Market orientation \| Start-ups \| Marketingmanagement \| Marketing management \| B-to-B-Marketing \| Business-to-business marketing \| Markenführung \| Brand management \| Narrative Methode \| Narrative method \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| Unternehmensgründung \| Business start-up

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-10-2024-0811 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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