The impact of market orientation dimensions on client cooperation in the development of new service innovations
Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta
| Year of publication: |
2011
|
|---|---|
| Authors: | Jiménez-Zarco, Ana Isabel ; Martínez-Ruiz, María Pilar ; Izquierdo-Yusta, Alicia |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 43-67
|
| Subject: | Dienstleistung | Services | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007636