The impact of market orientation on customer knowledge development and NPD success
Tsun-Jin Chang, Wen-Chiang Chen, Ling Zhong Lin and James Shan-Kou Chiu
| Year of publication: |
2010
|
|---|---|
| Authors: | Chang, Tsun-jin ; Chen, Wen-chiang ; Lin, Ling Zhong ; Chiu, James Shan-kou |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 7.2010, 4, p. 303-327
|
| Subject: | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Projektmanagement | Project management | Arbeitsgruppe | Team |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826938