The impact of market orientation on small firm performance : a configurational approach
Sanjay Chaudhary, Deepak Sangroya, Elisa Arrigo and Giuseppe Cappiello
| Year of publication: |
2023
|
|---|---|
| Authors: | Chaudhary, Sanjay ; Sangroya, Deepak ; Arrigo, Elisa ; Cappiello, Giuseppe |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 10, p. 4154-4169
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| Subject: | Market orientation | Strategic flexibility | Small firms | Configuration theory | Unternehmenserfolg | Firm performance | KMU | SME | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-03-2021-0411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455208