The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption
Bharti Ramtiyal, Shubha Johari, Lokesh Vijayvargy and Surya Prakash
| Year of publication: |
2024
|
|---|---|
| Authors: | Ramtiyal, Bharti ; Johari, Shubha ; Vijayvargy, Lokesh ; Prakash, Surya |
| Published in: |
Journal of global operations and strategic sourcing. - Bingley : Emerald Publishing Limited, ISSN 2398-5372, ZDB-ID 2887090-6. - Vol. 17.2024, 1, p. 28-52
|
| Subject: | Business improvement | Economic and social systems | Emerging markets | Leadership | New business or process or operations models | Quantitative | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JGOSS-04-2023-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526608