The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
Darin W. White
| Year of publication: |
2010
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|---|---|
| Authors: | White, Darin W. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 162-179
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| Subject: | Handelskette | Retail chain | Franchising | Marketingmanagement | Marketing management | Vertrauen | Confidence | Fast Food | Fast food | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949205