The impact of media fragmentation on audience targeting: An empirical generalisation approach
| Year of publication: |
2011
|
|---|---|
| Authors: | Nelson-Field, Karen ; Riebe, Erica |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 1, p. 51-68
|