The impact of mergers and acquisitions on the sales force
Year of publication: |
April 2018
|
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Authors: | Bommaraju, Raghu ; Ahearne, Michael ; Hall, Zachary R. ; Tirunillai, Seshadri ; Lam, Son K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 2, p. 254-264
|
Subject: | mergers and acquisitions | sales force management | organizational image | organizational identification | natural experiment | Übernahme | Takeover | Verkaufspersonal | Salespeople | Fusion | Merger | Verkauf | Selling | Unternehmenskultur | Corporate culture |
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