The impact of model pose on consumer perceptions of price : a perceived-power perspective
JeongGyu Lee, Dong Hoo Kim
| Year of publication: |
2024
|
|---|---|
| Authors: | Lee, Jeonggyu ; Kim, Dong Hoo |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 26.2024, 3, Art.-No. 1, p. 145-155
|
| Subject: | Power pose | Gaze aversion | Price recall | Visual merchandising | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Werbung | Preismanagement | Pricing strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015398987