The impact of Mukbang live streaming commerce on consumers’ overconsumption behavior
Daisy Lee, Calvin Wan
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Daisy ; Wan, Calvin |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 2/3, p. 198-221
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| Subject: | e-commerce platforms | eating broadcast | food well-being | influencer | live streaming shopping | mukbang | online food marketing | overconsumption | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Ernährungsverhalten | Eating habit | Lebensmittelmarkt | Food market | Privater Konsum | Private consumption | Zufriedenheit | Satisfaction | Digitale Plattform | Digital platform | Lebensstandard | Standard of living |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231156104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252949