The impact of narrator age congruity on responses to a radio advertisement
| Year of publication: |
2011
|
|---|---|
| Authors: | Oakes, Steve ; North, Adrian |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 3, p. 183-195
|