The impact of narrator age congruity on responses to a radio advertisement
Steve Oakes and Adrian C. North
| Year of publication: |
2011
|
|---|---|
| Authors: | Oakes, Steve ; North, Adrian C. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 3, p. 183-194
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| Subject: | Hörfunkwerbung | Radio advertising | Altersgruppe | Age group | Generationengerechtigkeit | Intergenerational equity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261662